It seems like everyone from personal trainers to pizza restaurants has embraced app technology these days, and if you don’t have a cutting-edge mobile app available for customers to download, you’re missing out on one of the most valuable investments you can make in your business.
Mobile apps boost customer engagement and drive sales, and they help you build your brand audience. Each new installation is the start of a potentially lucrative customer relationship, and an opportunity to collect valuable data and analytics that will inform your strategy going forward.
I already have a website – do I really need an app too?
We’ve become a society fueled by instant gratification, and a standalone website just isn’t going to cut it any more. Customers want the world at their fingertips, whether they’re at home or on the go, and even opening up their web browser for a Google search can seem like too much hard work.
So, make it easy for them.
With a custom-made mobile app, you cut out the middle man. Customers connect directly with your business – you don’t have to worry about a competitor beating you at the SEO game or outranking you in the search results.
An app positions your business as modern, forward-thinking and customer-centric. At a glance, customers can check your opening hours, services, menu or price list, book classes or appointments, make payments and leave stellar reviews that boost your client base – it’s all at their fingertips.
You can communicate promotions, events and special offers through push notifications, and target your audience based on their personal details (age, gender, location) and spending habits, allowing you to make the most of your marketing budget.
Today’s customer wants more than a cash-for-service interaction – they crave brand immersion. That translates to sharing on their socials, checking in on Facebook and tapping on a user-friendly app when they need to use your products or services.
That’s why the most successful businesses employ a multi-channel digital strategy. They don’t merely rely on their website and social accounts to drive traffic – they know that keeping a step ahead of their competitors requires a state-of-the-art mobile app that has been designed with their customers’ needs in mind.
Our apps use the latest cutting-edge technology to arm your customers with all the information they need to make the most of the products and services you offer. That means increased satisfaction and brand loyalty for them, and faster commercial growth for you.
Chat to us today about how we can help you boost your business by building you a bespoke mobile app that positions you as a leader in your industry – now, and into the future.
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