Print Media

Print is Dead? Not so Fast

Is print dead?
This is a question that has been buzzing around the marketing world since the rapid surge
of the Internet and social media. While many businesses have completely migrated their
advertising efforts to the web because of its cost effectiveness, exposure potential and
convenience, print still maintains its stance as a powerful and necessary component of
an ad campaign. Let’s take a closer look at print media and some advantages it has
over its digital counterparts.

Tangibility –
A print piece is a physical thing. Magazines and newspapers can stay in houses or offices
for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility –
There is something about print that gives a sense of legitimacy.
The saturation of pop-ups and banner ads on the web can be overwhelming and the
fear of spam and viruses is enough make people weary of clicking.
There is no imminent danger in a print ad.

Branding –
Print ads are excellent for solidifying your brand identity.
Your ads should have a consistent aesthetic in terms of fonts, colours and types of images
to establish brand recognition.

Target Marketing –
Placing ads in publications such as specialty magazines can effectively reach niche
audiences that may be more difficult to target online or anywhere else.

More Engaging –
Consumers are more engaged when reading

QR Codes –
Placing QR codes on printed pieces is an excellent way to bridge the gap between print
and web. When scanned with a smart phone, the QR code will take you to a homepage
or a special offer page that lives on the web.

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