Corporate Branding

What is Corporate Branding and Why is it Important?

Corporate Branding is used in businesses and organisations of all sizes and types. Branding is intended to identify goods or services and deliver the message that a particular organisation,
business, or product is the only one that can suit the customers’ needs.

What is Branding?
Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is more than a logo or a product. It is more than a promise of quality and reputation! It encompasses everything about a company, sometimes good and sometimes bad, depending on the public’s perception.

Why is Branding Important?
If you’re remembered as a quality provider, then you will be encouraging repeat business.
Branding is a great way to promote this recognition because people are busy and tend to
adhere to familiarity. If consumers recognize a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again.

Branding Strategy
Brand identity is a vital part of a business and it should be incorporated into many key aspects and areas.

  • Company name, logo, or slogan
  • Company letterhead
  • Company forms
  • Marketing materials and advertising
  • Signage
  • Web sites
  • Uniforms
  • Promotional items such as simple pens, pencils, key chains, baseball caps, stress balls t‘shirts etc; the list is endless but the effectivness is not.

Business and Branding

Branding your business with promotional items is a great way to advertise. The placement of a business name or logo on promotional products is sure to bring in new business and they can also be used to reward existing customers and employees for their loyalty. Leaving pens and pencils in high traffic areas such as banks, doctors’ offices, libraries and bars, of course you will need to ask first, will bring recognition to a company and its brand.

Corporate Branding