Radio Advertising

10 Good Reasons to Advertise on the Radio…

If you’re going to advertise (and you should), it makes sense to spend some of your
advertising budget where you can get great results… Radio!]

1) Radio sells with immediacy.
Can there be a better time to reach customers than on their car radio while they are
driving to do today’s shopping?

2) Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…

3) Radio sells with intimacy.
In your personal life, when you have something very important to communicate to
someone, do you to show them a picture, or write to them, or talk with the intimacy
and emotion of the human voice?

4) Radio stars in the theatre of the mind.
With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates
the most emotion-filled pictures the mind can comprehend.

5) Radio escapes advertising’s clutter.
Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its
time to ads. Radio is the uncluttered medium.

6) Radio is the cost effective medium.
Radio advertising costs have grown less than any other major form of advertising.

7) Reach is nice, but frequency sells.
Psychologists tell us that consumers need to be exposed to an advertising message at
least three times before it begins to penetrate.
Radio is the reach and frequency medium that is affordable.

8) Radio’s targeted advertising sells.
Radio’s variety of formats allows you to pinpoint your advertising on the station or
stations that best match your interests. Radio’s unique targeting ability saves you money.

9) You’re always on the front page with radio.
With radio advertising you are front page and centre in the listener’s attention span when
your ad is on the air.

10) Radio is an active medium in an active society.
Radio is an active medium capable of stirring emotion, creating demand and selling your
product or service. Today’s hotly competitive marketplace demands an active medium.

Contact Us for further information…

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